A welcoming space offering a curated selection of well designed goods for the adventurous lifestyle.
My wife, Jenna, and I opened ROVE to share our love of travel, adventure, and great gear. We wanted a space for people of all experience levels without the overwhelming and haphazard feel of many outdoor shops, and strove to build an environment that would inspire rather than intimidate. By refining our offerings down to only a few great options per category we gave each product the space to tell its own story, and allowed the customer to take part in the discovery process.
Learn more about the vision, design, and buildout of ROVE.
Explore the ROVE Instagram page